Ranking in GEO generative engines goes hand in hand with the arrival of artificial intelligence. The growth of generative artificial intelligence has completely changed the way information is accessed. It is no longer only about appearing on Google, but about being a source that AI systems use to build their answers. In this context arises…
AI positioning is becoming one of the most significant areas within business digital strategy. The way users access information has changed: more and more decisions rely on generative engines and artificial intelligence systems that offer direct answers. In this new environment two key approaches emerge: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Both…
In a digital environment as competitive as today’s, online communication has become the growth engine for small companies. It is no longer enough to have a good web or an account on social media: it is essential to reach the right audience, at the right moment and with the right message. And this is where…
Social media use in Spain has reached maturity. This is confirmed by the 2025 Annual Social Media Study by IAB Spain, produced together with Elogia, which analyzes the evolution, habits and perceptions of digital users. With 86% penetration among internet users aged 12 to 74 —more than 32 million active users— social media is establishing…
Black Friday has established itself as one of the most significant dates in the commercial calendar, especially for e-commerce. To maximize the impact of this event and turn visitors into buyers, it is essential to put effective strategies in place. Below, we present some keys to optimizing your sales during Black Friday. Getting ready in…
Martí Sistané in l’Eco de Sitges: Two decades ago I took part in Girona in a series of sessions between business owners from different sectors and banking executives to talk about business and productivity. Among the speakers was a senior banking executive of the time, who held forth at length predicting that in a future,…
Kit Digital: a grant of up to 12,000 euros The Kit Digital Programme has extended until 31 December 2024 the window to apply for the grants, whatever segment applicants belong to. Self-employed people and companies with fewer than 50 employees will be able to apply for the Kit Digital grants until that date and be…
Google Analytics 4 is the new next-generation Analytics measurement solution that is going to replace Universal Analytics. Google Analytics 4 has been up and running for a while now, but it is important that websites which do not yet have the new Google Analytics 4 (GA4) set up do so soon, since Google has already…
A few days ago we told you that the Government has launched a package of grants for SMEs and micro-businesses, the Kit Digital with grants of between 2,000 and 12,000 euros to invest in digitization solutions. From 15 March companies in segment I (with between 10 and 49 workers) can now apply to access the…
Working with a company that holds the Google Partner certification is a byword for quality and assurance. What does being a Google Partner mean? Google Partners are online marketing companies that Google trusts. That means they have passed a series of periodic exams and meet specific requirements set by Google. To obtain the Google…
Ranking in GEO generative engines goes hand in hand with the arrival of artificial intelligence. The growth of generative artificial intelligence has completely changed the way information is accessed. It is no longer only about appearing on Google, but about being a source that AI systems use to build their answers. In this context arises… 
AI positioning is becoming one of the most significant areas within business digital strategy. The way users access information has changed: more and more decisions rely on generative engines and artificial intelligence systems that offer direct answers. In this new environment two key approaches emerge: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Both… 
In a digital environment as competitive as today’s, online communication has become the growth engine for small companies. It is no longer enough to have a good web or an account on social media: it is essential to reach the right audience, at the right moment and with the right message. And this is where… 
Social media use in Spain has reached maturity. This is confirmed by the 2025 Annual Social Media Study by IAB Spain, produced together with Elogia, which analyzes the evolution, habits and perceptions of digital users. With 86% penetration among internet users aged 12 to 74 —more than 32 million active users— social media is establishing… 
Black Friday has established itself as one of the most significant dates in the commercial calendar, especially for e-commerce. To maximize the impact of this event and turn visitors into buyers, it is essential to put effective strategies in place. Below, we present some keys to optimizing your sales during Black Friday. Getting ready in… 
Martí Sistané in l’Eco de Sitges: Two decades ago I took part in Girona in a series of sessions between business owners from different sectors and banking executives to talk about business and productivity. Among the speakers was a senior banking executive of the time, who held forth at length predicting that in a future,… 
Kit Digital: a grant of up to 12,000 euros The Kit Digital Programme has extended until 31 December 2024 the window to apply for the grants, whatever segment applicants belong to. Self-employed people and companies with fewer than 50 employees will be able to apply for the Kit Digital grants until that date and be… 
Google Analytics 4 is the new next-generation Analytics measurement solution that is going to replace Universal Analytics. Google Analytics 4 has been up and running for a while now, but it is important that websites which do not yet have the new Google Analytics 4 (GA4) set up do so soon, since Google has already… 
A few days ago we told you that the Government has launched a package of grants for SMEs and micro-businesses, the Kit Digital with grants of between 2,000 and 12,000 euros to invest in digitization solutions. From 15 March companies in segment I (with between 10 and 49 workers) can now apply to access the… 
Working with a company that holds the Google Partner certification is a byword for quality and assurance. What does being a Google Partner mean? Google Partners are online marketing companies that Google trusts. That means they have passed a series of periodic exams and meet specific requirements set by Google. To obtain the Google…