NEWS AND UPDATES
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On our blog we share news, trends and updates about
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Kit Digital
Kit Digital 2026: is it reopening? This is what the BOE says
Situation as of 24 August 2026 The Kit Digital is not open to new applications. The programme’s five calls closed between December 2024 and October 2025, and Red.es has not published a new one or announced a date. What has changed is the rules: since January, Order TDF/39/2026 (BOE-A-2026-2070) removes
Kit Consulting
Kit Consulting 2026: what is true about the new call for applications
Situation as of 24 August 2026 The Kit Consulting is not open again for the time being. The programme’s only call closed on 31 March 2025 and Red.es has not published a new one or announced a date. What has changed is the rules: since January, Order TDF/38/2026 (BOE-A-2026-2069) requires
AI
How to rank in generative engines: a practical GEO guide for 2026
Ranking in GEO generative engines goes hand in hand with the arrival of artificial intelligence. The growth of generative artificial intelligence has completely changed the way information is accessed. It is no longer only about appearing on Google, but about being a source that AI systems use to build their
AI
AI positioning: what GEO and AEO are and how to apply them in companies in Spain
AI positioning is becoming one of the most significant areas within business digital strategy. The way users access information has changed: more and more decisions rely on generative engines and artificial intelligence systems that offer direct answers. In this new environment two key approaches emerge: Answer Engine Optimization (AEO) and
Marketing and communication
Why choose a Google Partner to run your Google Ads campaigns?
In a digital environment as competitive as today’s, online communication has become the growth engine for small companies. It is no longer enough to have a good web or an account on social media: it is essential to reach the right audience, at the right moment and with the right
Marketing and communication
Social media now has 32 million active users according to the new IAB Spain study
Social media use in Spain has reached maturity. This is confirmed by the 2025 Annual Social Media Study by IAB Spain, produced together with Elogia, which analyzes the evolution, habits and perceptions of digital users. With 86% penetration among internet users aged 12 to 74 —more than 32 million active
Kit Digital
Last days to apply for the Kit Digital for freelancers and companies with fewer than 3 employees
If you have not yet applied for the Kit Digital there are very few days left before the window closes. The grants aimed at the digitization of small businesses, self-employed people and SMEs are entering their final stretch, and the deadlines close very soon. The Kit Digital is a
Kit Consulting
Kit Consulting: last days to apply
This Friday, 28 February, at 11 in the morning the window to access the grant closes. Do not let this opportunity pass! In an increasingly competitive business environment, having specialist advice can make all the difference to your business’s digital and strategic transformation. The recent call for grants for hiring
Kit Digital
New Kit Digital call for medium-sized companies with 50 to 250 employees
Proment Consulting helps you digitize your business! The Kit Digital call for companies with between 50 and 250 workers has opened today! This new call is aimed at medium-sized companies, that is, those with between 50 and fewer than 250 employees. Split into two different segments, companies with between 50
Marketing and communication
Keys to increasing sales on Black Friday
Black Friday has established itself as one of the most significant dates in the commercial calendar, especially for e-commerce. To maximize the impact of this event and turn visitors into buyers, it is essential to put effective strategies in place. Below, we present some keys to optimizing your sales during
Kit Digital
Kit Digital extended to companies with between 50 and 250 employees!
We are pleased to share with you the new extension of the Kit Digital to medium-sized companies, a new grant funded by the Next Generation European funds. The window to apply for the new segments is expected to open in the last quarter of 2024. As soon as we have
Digital Transformation
Instagram strengthens teen protection: new privacy and control features
Instagram is constantly innovating in its features and in usability for the user. This time, in an effort to improve teenagers’ safety on its platform, it has rolled out a series of new privacy and control features for the accounts of young people under 16. What does this new update
Marketing and communication
Labour productivity here has been a concern for more than two decades
Martí Sistané in l’Eco de Sitges: Two decades ago I took part in Girona in a series of sessions between business owners from different sectors and banking executives to talk about business and productivity. Among the speakers was a senior banking executive of the time, who held forth at length
Kit Digital
Kit Consulting: what it is, who it is for and how to apply
The Kit Consulting is a new grant from the Spanish Government designed to boost the digitization and efficiency of small and medium-sized companies (SMEs). This fully subsidized programme offers a digital voucher that lets companies access consultancy services, with the aim of reaching their business objectives in terms of digital
Digital Transformation
A new Kit Digital call for applications!
Kit digital call for civil-law partnerships open from 12 September This July a new one has opened new call for applications to access the Kit Digital grants aimed at digitization of jointly owned entities, jointly owned farms and professional firms and civil-law partnerships with a commercial purpose. The window to
Digital Transformation
The deadline to apply for Kit Digital funding extended to 31 December 2024
Kit Digital: a grant of up to 12,000 euros The Kit Digital Programme has extended until 31 December 2024 the window to apply for the grants, whatever segment applicants belong to. Self-employed people and companies with fewer than 50 employees will be able to apply for the Kit Digital grants
Corporate Finance
The tale of Mr Google
Local shops are dying out while e-commerce broke its record in 2021 with transactions of more than 57.7 billion euros. Below, our director Martí Sistané breaks down the most significant causes behind small shops finding it hard to exist and persist in an ever more demanding consumer market.
Corporate Finance
«Dignitas hominis»
The trend of studying for a double university degree in Catalonia now exceeds 30% of students. Will this preference be the origin of new, effective solutions for a better society? In this article, Martí Sistané offers us a philosophical view, drawing on the humanist foundations of the Renaissance, of
Marketing and communication
The highlights of Google Analytics 4 (GA4)
Google Analytics 4 is the new next-generation Analytics measurement solution that is going to replace Universal Analytics. Google Analytics 4 has been up and running for a while now, but it is important that websites which do not yet have the new Google Analytics 4 (GA4) set up do so
Digital Transformation
Does your company have between 10 and 49 employees? You can now apply for the Kit Digital
A few days ago we told you that the Government has launched a package of grants for SMEs and micro-businesses, the Kit Digital with grants of between 2,000 and 12,000 euros to invest in digitization solutions. From 15 March companies in segment I (with between 10 and 49 workers) can