GEO AGENCY · AI SEARCH OPTIMIZATION
GEO Agency: AI search optimization for businesses
When someone asks ChatGPT, Gemini, Perplexity or Google’s AI answers for a provider in your sector, the answer names some brands and not others. As a GEO agency, we work on your website, your content and your brand’s authority so that artificial intelligence understands you, cites you and recommends you.
What is GEO (Generative Engine Optimization) and how is it different from SEO?
AI doesn’t just find information: it decides which brands to recommend
GEO, also known as AI search optimization or SEO for AI, means optimizing your company’s online presence so that generative engines (ChatGPT, Gemini, Perplexity, Claude, Copilot, or Google’s AI Overviews and AI Mode) understand who you are, what you do and why you are relevant, and mention you in their answers.
SEO aims for a good position in the list of results. GEO aims for you to appear inside the answer. One doesn’t replace the other: they share the same technical and content foundations, which is why we work on them together.
We get your website and your content ready for AI-powered search.
SEO, GEO and AEO
We work on classic search, generative engines and direct answers at the same time, because they share much of the work. That way, every improvement to your website counts on Google and in AI tools.
Authority
We strengthen the clarity, consistency and trust signals of your brand, on and off your website.
Tracking
We regularly check which queries AI tools mention you in, and alongside which competitors. With that data we decide what to adjust, and you can see how your visibility evolves.
What your business gains with a GEO agency
You appear in AI answers
Your brand shows up when someone asks about your sector in ChatGPT, Gemini, Perplexity or Google’s AI results.
Content AI can cite
Clear, structured and consistent information that models understand and use as a source.
More brand authority
A brand mentioned by reliable sources earns trust with people and with models alike.
An edge over your competitors
Most companies are not working on GEO yet. Starting now puts you ahead on the queries that matter.
What our GEO service includes
Technical foundations, content and authority, worked on together
For an AI to cite you, it first has to be able to read and understand you. That is why GEO starts with your website’s technical foundations and continues with your content and your brand’s authority beyond your site.
It is the same work as good SEO, with different priorities.
Clear information, structured data and mentions in reliable sources carry more weight. We follow Google’s guidance for its generative AI features.
If you want to understand the concept before you start, we explain it in what GEO and AEO are and in our guide to ranking in generative engines.
Structured data
We mark up key information with schema (company, services, FAQs) so AI doesn’t have to guess it. And we check that it matches what is visible on the page.
Citable content
Pages that answer your customers’ questions clearly, with definitions, data and FAQs that a model can use as a source.
Direct answers (AEO)
We structure information so you appear in direct answers and in Google’s AI Overviews, with clear questions and answers.
External mentions
We build your brand’s presence in directories, media and sources in your sector, because AI trusts what others say about you.
How we work as a GEO agency: analysis, strategy and tracking
Initial analysis
We check whether AI tools mention you today and for which queries, how they understand your website and what your competitors are doing. It is the baseline for measuring what improves.
Strategy
With that data we decide which queries to compete for, what to change on your website and what content to publish. Deciding this upfront saves months.
Implementation
We apply the technical changes (structured data, architecture and performance) and the content changes on any CMS, and we build external mentions of your brand.
Ongoing tracking and tuning
We regularly measure whether mentions are growing, which queries you appear in and what should be adjusted. It is long-term work, not a one-off fix.
GEO, SEO and Google Ads: one integrated strategy
SEO and GEO share the same base
The structure, content and data that rank you on Google are the same ones AI tools use to understand you. Working on them together saves effort.
Google Ads in the meantime
GEO and SEO take months to pay off. With Google Ads you appear from day one in searches with buying intent.
One set of metrics
We measure AI mentions, organic traffic and campaigns together, so you know what each channel brings and where to invest.
One single team
The same people work on your AI visibility, your SEO and your ads, with a shared strategy and no duplicated effort.
Complete your GEO strategy with other digital marketing services: SEO, Google Ads, email marketing and marketing automation.
Combine GEO with other digital marketing solutions
Email marketing
We automate campaigns to capture leads, convert opportunities and build customer loyalty with relevant, measurable messages.
SEO positioning
We optimize your organic visibility to attract qualified traffic, improve your rankings and turn visits into new business opportunities.
SEM positioning
We plan and run campaigns geared to results to capture leads and sales, optimizing costs and maximizing the real advertising return.
Marketing automation
We design automations that capture leads, qualify opportunities and build customer loyalty with personalized messages at the right moment.
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Frequently asked questions about GEO and AI search optimization
What is GEO or Generative Engine Optimization?
It is the optimization of a company’s online presence so that generative AI engines understand it and mention it in their answers. It is also called AI search optimization or SEO for AI. We explain it in more detail in what GEO and AEO are.
What does a GEO agency do?
It analyzes whether AI tools mention you and for which queries, defines what needs to change and implements it on your website and in your content. Then it tracks progress and keeps adjusting.
What is the difference between SEO, GEO and AEO?
They are layers of the same work. SEO aims for rankings in classic search engines. AEO aims for you to appear in direct answers. GEO aims for generative models to cite you when they build their answers.
Does GEO replace SEO?
No, it adds to it and shares much of the work. What changes are the priorities: in GEO, clear information and external mentions carry more weight. That is why we work on it together with SEO.
How do I know whether AI mentions my company today?
We check. We define the questions your potential customers would ask, run them through the main AI tools and look at whether you appear, in what context and alongside which competitors.
Why does AI cite some companies and not others?
Because it finds clear, structured and consistent information about them, and because other sources mention them. A model cannot cite what it doesn’t understand.
Which AI tools do you work on?
ChatGPT, Gemini, Perplexity, Claude and Copilot, as well as Google’s AI Overviews and AI Mode.
What role does structured data play?
It makes information about your company, your services and your FAQs explicit, so AI doesn’t have to infer it. It is part of the technical foundations of GEO.
Does it work for SMEs or only for big brands?
It works especially well for SMEs with a clear specialism. Models don’t hand out citations by size, but by clarity and relevance.
How long does it take to see results?
It isn’t immediate. Models don’t update at the pace of a search engine, and external mentions take time to build. It is work measured in months, with regular tracking.
Which companies and languages do you work with?
From Barcelona we work with companies all over Spain, in English, Spanish and Catalan.
Shall we talk about your visibility in AI?
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