EMAIL MARKETING AGENCY
Email marketing agency in Barcelona
Email marketing for businesses across Spain
We are an email marketing agency based in Barcelona, working with businesses across Spain. We plan, design and send your campaigns and newsletters, segment your database and measure every send so email becomes a channel for sales and customer loyalty.
What is email marketing and what does an email marketing agency do?
We turn email into a direct channel to communicate, build loyalty and sell
Email marketing means using email to communicate directly with your customers and contacts: newsletters, offers, news or automated messages that arrive at the right moment.
An email marketing agency makes that channel work: it defines the strategy, segments the database, designs and writes the emails, makes sure they reach the inbox and measures the results to improve every send.
We help you turn email marketing into a measurable channel for communication, loyalty and lead generation.
Segmented campaigns
We design communications tailored to each type of contact, their interests and the sales stage they are at, so every message is useful to them.
Email automation
We create automated welcome, follow-up, win-back and loyalty flows. For more advanced flows, we rely on marketing automation.
Analysis and continuous improvement
We review opens, clicks and conversions, and run A/B tests to improve the performance of every campaign and plan the next sends.
Benefits of email marketing for your business
Direct communication
Reach your customers and contacts in a personalized way with messages matched to their interests, needs or sales stage.
More customer loyalty
Keep an active relationship with your database through newsletters, updates, offers or useful content.
Automated campaigns
Create email flows to welcome, follow up, win back contacts or drive new sales opportunities.
Measurable results
Analyze opens, clicks, conversions and user behaviour to improve every campaign and fine-tune your communications.
Email marketing services for businesses
Your whole email channel, in the hands of one team
As an email marketing agency, we take care of the whole channel: from strategy and the database to design, sending and measurement. That way one team is responsible for making sure every campaign reaches the inbox, gets read and converts.
We work with Mautic, ActiveCampaign, Acumbamail and our own sending platform, or with the tool your company already uses.
If you need more advanced flows, we combine it with marketing automation.
And if you already do email marketing, we start from what you have: we review your campaigns, your database and your deliverability to find what to improve first.
Campaigns and mailings
We plan your sending calendar and prepare newsletters, offers and segmented communications in Spanish, Catalan, English or other languages.
Design and copy
We create templates that match your brand and work on mobile, and we write every email. We also test subject lines and content with A/B tests.
Email flows
We set up welcome, follow-up, win-back and order confirmation emails, connected to your CRM, Odoo, Dynamics or your online store.
Delivery and GDPR
We configure SPF, DKIM and DMARC, keep your lists clean and advise you on consent and unsubscribes so you comply with the GDPR and Spanish e-commerce law (LSSI).
Email marketing automations we can build
Welcome series
A sequence that introduces your company to every new subscriber or customer and guides them towards their first purchase or enquiry.
Abandoned cart
We remind users of the products they left in your online store and help them complete the purchase.
Lead nurturing
Emails that accompany people who have requested information until they are ready to talk to your sales team.
After-sales and reviews
A thank-you after the purchase, usage tips, satisfaction surveys and review requests.
Customer win-back
We bring inactive customers and subscribers back with messages designed for them.
Dates and reminders
Birthdays, anniversaries, renewals, appointments or due dates: the email goes out on its own at the right moment.
We build them in Mautic, ActiveCampaign, Acumbamail or our own platform, and connect them to your CRM, your ERP or your online store. If you need to go further, with lead scoring and flows that depend on each contact’s behaviour, we handle it in our marketing automation service.
How we work at our email marketing agency
Initial audit
We review your database, your sending tool and your current campaigns.
Strategy and segmentation
We define goals, audiences, email types and the sending calendar.
Design, sending and optimization
We create, send and test every campaign, and keep improving it based on the results.
Report and follow-up meeting
At regular intervals we present opens, clicks, conversions and next steps.
Email marketing, SEO, GEO and Google Ads: an integrated strategy
Attract with SEO, GEO and Google Ads
We bring in visits and contacts from Google and AI search engines.
Convert and retain with email
We turn those contacts into customers and keep them engaged with email marketing.
One report
We track the whole journey in one report, from the search to the sale.
One single team
We coordinate every channel with one point of contact, as a Google Partner.
Complete your email marketing with other digital marketing services: AI search optimization, SEO, Google Ads campaigns and marketing automation.
Combine email marketing with other digital marketing solutions
AI positioning
We improve your visibility in AI-powered search engines and generative answers so your brand shows up when users ask.
SEO positioning
We optimize your organic visibility to attract qualified traffic, improve your rankings and turn visits into new business opportunities.
SEM positioning
We plan and run campaigns geared to results to capture leads and sales, optimizing costs and maximizing the real advertising return.
Marketing automation
We design automations that capture leads, qualify opportunities and build customer loyalty with personalized messages at the right moment.
Request information and discover how we can help you
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Frequently asked questions about email marketing
What does an email marketing agency do?
It takes care of the whole channel: strategy, database segmentation, email design and copywriting, sending, deliverability and results measurement. At Proment, we also connect it to your CRM and the rest of your digital marketing.
What does your email marketing service include?
It starts with an audit of your database, your tool and your campaigns. It then includes the strategy and sending calendar, template design, copywriting, A/B tests, automations, transactional emails and a regular report with a follow-up meeting.
What is the difference between email marketing and marketing automation?
Email marketing focuses on the campaigns and newsletters you send to your database. Marketing automation goes further: flows that react to each contact’s behaviour, lead qualification and CRM integration. We handle it in our marketing automation service.
Which email marketing platforms do you work with?
With Mautic, ActiveCampaign, Acumbamail and other tools on the market, as well as our own sending platform. We recommend the one that best fits your sending volume and the tools you already use.
Can you work with my current database and tool?
Yes. We start from what you already have: we review your tool and your database, clean them up and segment them to get more out of them.
Do the campaigns comply with the GDPR?
Yes. We advise you on how to collect consent, manage unsubscribes and handle your contacts’ data to comply with the GDPR and Spanish e-commerce law (LSSI).
How do you keep emails out of the spam folder?
We set up domain authentication (SPF, DKIM and DMARC), keep your lists clean and take care of the content and frequency of your sends to improve deliverability.
Can it connect to my CRM, Odoo or online store?
Yes. We integrate email marketing with your CRM, Odoo, Dynamics 365 or your online store to segment with real data and send automated and transactional emails.
Do you create newsletters in several languages?
Yes. We prepare campaigns in Spanish, Catalan, English and other languages, and segment sends by language.
How do you measure results?
We track opens, clicks, conversions, unsubscribes and deliverability for every send, and run A/B tests. We present a regular report in a follow-up meeting, with improvements for the next campaigns.
Do you work with businesses across Spain?
Yes. We are based in Barcelona and work with businesses across Spain.
I already do email marketing. Can you improve it?
Yes. We start with an audit of your campaigns, your database and your deliverability, and from there we decide what to improve first.
Shall we talk about your email marketing strategy?
Ask via chat
Tell us what you need and our assistant will guide you on how to get more out of email marketing.
Talk to the team
We help you analyze your campaigns and your database, spot room for improvement and weigh up the solutions that best fit your company.
Contact us
Tell us what your company needs and we will design an email marketing proposal tailored to your goals.