GOOGLE ADS · PPC
Google Ads Agency in Barcelona
We are a Google Ads agency in Barcelona and a certified Google Partner. We build your Google Ads campaigns, then monitor, review and optimize them continuously to improve their ROI: more leads and sales for every euro you invest. We run campaigns in English, Spanish and other languages.
What does a Google Ads agency do for your business?
We manage your Google Ads campaigns to attract qualified traffic and generate sales opportunities
Google Ads (formerly Google AdWords) is Google’s advertising platform: your ads appear on the search engine, on YouTube and on partner websites when someone looks for what you offer, and you only pay when they click.
As your agency, we handle everything: we choose keywords with buying intent, write the ads, set up conversion tracking and adjust bids, targeting and budget so every euro you invest works harder. And we coordinate it with your SEO: Google Ads gives you immediate visibility while SEO builds your organic presence.
Campaign strategy
We define the structure of your Google Ads campaigns: goals, keywords, location and audience targeting, and budget based on your business needs. Before investing, we review your website and your competitors to focus the budget where there is real demand.
ads
We write ads that catch the attention of interested users and take them to pages built to convert. We test different copy and extensions to keep the ones that perform best.
Better ROI over time
We monitor your campaigns continuously: we review clicks, costs and conversions and optimize bids, keywords and ads so every euro you invest goes further. Every adjustment is based on performance data, not guesswork.
Why work with a Google Ads agency?
Immediate visibility on Google
Appear in Google’s results from day one when potential customers search for products or services like yours.
Traffic geared to conversion
Bring users with clear search intent to your website, increasing the chances of an enquiry, a sale or a request for information.
More control over your investment
Set budgets, targeting, ads and goals to invest more strategically and measure how each campaign performs.
A better return on your investment
We review and optimize your campaigns continuously to improve ROI, so your investment generates more leads or sales.
Google Ads campaign types we manage
The right format for each goal
Not every campaign does the same job. We choose the mix based on your goal (generating leads, selling online or building brand awareness) and put the budget where it performs best. A service business usually starts with Search, an online store gets the most from Shopping and Performance Max, and a brand that wants to get known combines YouTube and Display.
As a Google Partner, we know every format and its latest features inside out.
That includes campaigns powered by Google’s artificial intelligence: we give them clear goals and reliable conversion data so they work in your favour. Automation handles the repetitive work; strategy, messaging and investment decisions stay with our team. And we run campaigns in English, Spanish and other languages to reach customers in the markets that matter to you.
And because we are also experts in SEO and in AI search optimization (GEO), we coordinate your campaigns with your organic visibility so every channel adds up. What we learn from your campaigns about what your customers search for feeds into your website, and vice versa.
Search
Ads in Google’s results when someone searches for your products or services. It is the campaign with the strongest buying intent and the foundation of almost any strategy.
Performance Max
A single campaign that uses Google’s AI to show your ads across Search, YouTube, Display, Gmail and Maps. We feed it reliable conversion data, strong creative assets and audience signals so the AI works towards your goal.
Shopping, Display and YouTube
Product listings with image and price for online stores, display ads on partner websites and YouTube video to build brand awareness, plus remarketing to win back people who have already visited you.
Google Ads and Meta Ads
If your customers are also on Instagram and Facebook, we coordinate your Meta Ads campaigns with your Google campaigns to reach them at every stage and measure everything together.
How we manage your Google Ads account
Audit and strategy
We analyze your business, your website, your competitors and, if you already have an account, its history. From there we define goals, keywords, campaigns and budget.
Conversion tracking
Before investing, we set up what counts as a result (forms, calls, sales) so every decision is based on real data.
Continuous monitoring and optimization
We launch your campaigns and monitor them continuously: we review the data and optimize bids, keywords, ads and budget to improve ROI. We combine Google’s automation with human review.
Reporting and follow-up meetings
We send you regular reports on clicks, conversions and cost per result, and go through them with you in a meeting to agree the next steps.
Google Ads, SEO and GEO: an integrated strategy
SEO and Google Ads, coordinated
The keywords that convert best in Google Ads shape your SEO strategy, and SEO reduces how much you need to spend on ads in the medium term.
Visibility in AI search
With GEO, we work to make your brand appear in answers from ChatGPT, Gemini and Google’s AI results too.
One shared measurement
We measure campaigns, organic traffic and conversions together, so you know what each channel contributes and where it pays to invest.
A single team
The same team manages your ads, your SEO and your AI visibility, with a shared strategy and no duplicated effort.
Extend your company’s reach with digital marketing solutions that give visibility to your brand and products
Combine Google Ads with other digital marketing services
Email marketing
We automate campaigns to capture leads, convert opportunities and build customer loyalty with relevant, measurable messages.
SEO positioning
We optimize your organic visibility to attract qualified traffic, improve your rankings and turn visits into new business opportunities.
AI positioning
We improve your visibility in AI-powered search engines and generative answers so your brand shows up when users ask.
Marketing automation
We design automations that capture leads, qualify opportunities and build customer loyalty with personalized messages at the right moment.
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Frequently asked questions about Google Ads
What does a Google Ads agency do?
A Google Ads agency handles the full management of your Google advertising: it analyzes your business and competitors, chooses keywords, writes the ads, sets up conversion tracking and continuously optimizes bids, targeting and budget. That way your investment goes to the clicks most likely to turn into customers.
Is Google Ads the same as Google AdWords?
Yes. Google AdWords is the platform’s former name: Google renamed it Google Ads in 2018. It works the same way, with an auction in which you pay per click, although it now includes more formats, such as YouTube ads.
What does Google Ads management include?
It includes the initial analysis, keyword research, campaign setup, ad copywriting, targeting, conversion tracking, budget management, continuous optimization and results tracking, with regular reports and follow-up meetings.
Which types of Google Ads campaigns do you manage?
We manage Search, Performance Max, Display, Shopping, YouTube video and remarketing campaigns, as well as Meta Ads. We choose the mix based on your goal: generating leads, selling online or building brand awareness.
Do you also manage Meta Ads?
Yes. We manage Instagram and Facebook campaigns and, when it makes sense for your business, coordinate them with Google Ads to reach your customers at every stage and measure results together.
What role does artificial intelligence play in Google Ads?
An increasingly important one: automated bidding and campaigns such as Performance Max use Google’s AI to decide who sees your ads, where and at what price. AI performs well when it gets good data, so our job is to give it clear goals, reliable conversion tracking and strong assets, and to review its decisions. If you also want to appear in answers from ChatGPT or AI search engines, see our AI search optimization service.
How much should I invest in Google Ads?
There is no single figure. Investment depends on how competitive the keywords in your sector are, the area where you want to appear, your goal and search volume. We recommend starting with a budget that generates enough data and then adjusting it based on results.
How long does Google Ads take to deliver results?
Google Ads generates visibility and traffic as soon as a campaign goes live. Even so, results improve gradually as ads, targeting, audiences and budget are optimized with real data from the first few weeks.
What are the advantages of working with a Google Partner agency?
The Google Partner badge shows that an agency has passed Google Ads certifications and meets Google’s performance requirements. In practice, you work with a team that knows the platform and its latest features well. You can view our profile in the Google Partners directory, and we explain more in why choose a Google Partner.
How are campaign results measured?
We set up conversion tracking to see which actions your campaigns generate: forms, calls, sales or other goals. With that data we analyze cost per result, return on investment and user behaviour, and adjust the campaigns accordingly.
How often do you review and optimize campaigns?
Continuously. We monitor your campaigns’ performance, spot what isn’t working and optimize bids, keywords, ads, targeting and budget to improve ROI. We go through the results with you in our follow-up meetings.
How will I know what my campaigns are achieving?
You receive regular reports on your campaigns’ clicks, conversions and cost per result, and we review them together in a follow-up meeting to agree the next steps.
Google Ads or SEO: which is right for me?
They complement each other. Google Ads gives you immediate visibility and full control over spend, while SEO builds organic traffic in the medium and long term, and GEO makes you visible in AI search. Because we work on all three, we help you decide how to split your effort within a single digital marketing strategy.
Do you work with international companies and in other languages?
Yes. Our office is in Barcelona, but we manage Google Ads campaigns for companies across Spain and for international businesses, in English, Spanish and other languages, targeting your ads to the countries and areas where your customers are.
Can campaigns be tailored to each type of business?
Yes. Google Ads campaigns are tailored to each company’s goals, sector, budget, audience, location, products or services and the type of conversion it wants to achieve.
Shall we talk about your Google Ads campaigns?
Ask via chat
Tell us what you want to achieve with your campaigns and our assistant will suggest the best way to get started.
Talk to the team
We help you review your current campaigns, spot room for improvement and choose the strategy that best fits your company.
Contact us
Tell us your goals and we will prepare a Google Ads management proposal tailored to your business.