MARKETING AUTOMATION
Marketing automation agency in Barcelona
Marketing automation for businesses across Spain
We are a marketing automation agency based in Barcelona, working with businesses across Spain. We implement and manage Mautic, ActiveCampaign, Acumbamail or our own platform so every contact gets the right message at the right time. We build automated flows and segments, score your leads and connect everything to your CRM, so your sales team spends its time on the people who are ready to buy.
What is marketing automation and what does a marketing automation agency do?
We automate your marketing to improve how you attract, follow up and convert your contacts
Marketing automation means building flows that manage contacts, send communications and trigger actions based on each user’s behaviour: which pages they visit, which emails they open or which form they fill in. Unlike email marketing, which focuses on campaigns, the goal here is to guide each lead through the whole buying process.
As a marketing automation agency, we design those flows, launch them and improve them with the results. If what you need is to automate internal tasks, such as invoices or approvals, take a look at our process automation.
We help you turn your marketing into an automated, connected and results-driven system.
Automated flows
We build sequences of emails, notifications, forms and automatic actions to guide the user through the sales process. Each flow reacts to what the contact does, without your team having to keep an eye on it.
Contact segmentation
We organize your database by interest, behaviour, customer type or funnel stage to send more relevant communications. Segments update themselves as each contact’s activity changes.
Tracking and conversion
We measure interactions, replies and opportunities to optimize campaigns and win more customers. That way you know which flows drive sales and where to improve.
Benefits of automating your marketing
Fewer manual tasks
Automate repetitive actions such as sends, follow-ups, notifications or segmentation to save time and work more efficiently.
Better sales follow-up
Guide each contact through the decision process with communications matched to their interest, behaviour or sales stage.
Better segmented contacts
Organize your database by interest, actions taken, customer type or opportunity level to communicate more precisely.
More conversions
Turn your marketing into measurable flows: your sales team receives the best-prepared leads and sales opportunities grow.
Marketing automation services for businesses
From strategy to launch, with a single team
As a marketing automation agency, we take care of everything: we analyze your funnel and your data, design the flows, set up the platform and connect it to your tools. Then we measure and optimize on an ongoing basis.
We work as a Mautic agency and ActiveCampaign consultant, and also with Acumbamail and our own platform. If you use Mautic, we install it on our server or yours, whichever you prefer.
Already using a tool? We migrate your contacts, lists and automations so you don’t start from scratch.
And if you don’t know where to start, we analyze your current funnel and propose your first flows.
Flow design
We build lead nurturing sequences that guide each contact according to their interest and buying stage, with the right message at every step.
Setup
We set up the platform, forms, lists and segments, and train your team so they can manage it on their own.
Lead scoring
We score each lead by profile and activity, and alert your sales team when they are ready to talk. That way nobody wastes time on contacts who are not ready yet.
CRM integration
We connect automation to your CRM or ERP, such as Odoo or Dynamics 365, and to other tools your company uses, so marketing and sales share the same data.
Automations we can build for your sales team
Lead nurturing
A sequence of useful content that takes the contact from their first download to a quote request.
Hot lead alerts
When a lead reaches the agreed score, your salesperson gets an alert with all their activity.
Forms to your CRM
Every form on your website creates or updates the contact in your CRM and assigns it to the right person.
Quote follow-up
Automatic reminders and content after you send a proposal or run a demo.
Re-engaging cold leads
We win back contacts who stopped engaging before writing them off.
Chatbot replies
Our chatbot answers questions on your website and passes contacts into your automation flows.
We build them in Mautic, ActiveCampaign, Acumbamail or our own platform. If you only need campaigns and newsletters, start with our email marketing.
How we work at our marketing automation agency
Funnel analysis
We review your data, your tools and how your leads arrive and progress today.
Strategy and flows
We define segments, lead scoring and the flows that will have the most impact.
Setup and training
We set up the platform, integrate it with your systems and train your team.
Report and follow-up meeting
At regular intervals we review the results with you and optimize the flows.
Marketing automation, SEO and Google Ads: an integrated strategy
Attract with SEO, GEO and Google Ads
We bring in visits and contacts from Google and AI search engines.
Convert with flows
Flows and lead scoring turn those contacts into sales opportunities.
One report
We track the whole journey in one report, from search to sale.
One single team
We coordinate every channel with a single point of contact, as a Google Partner.
Complete your marketing automation with other digital marketing services: AI search optimization, SEO, Google Ads campaigns and email marketing.
Combine marketing automation with other digital marketing solutions
AI positioning
We improve your visibility in AI-powered search engines and generative answers so your brand shows up when users ask.
SEO positioning
We optimize your organic visibility to attract qualified traffic, improve your rankings and turn visits into new business opportunities.
SEM positioning
We plan and run campaigns geared to results to capture leads and sales, optimizing costs and maximizing the real advertising return.
Email marketing
We automate campaigns to capture leads, convert opportunities and build customer loyalty with relevant, measurable messages.
Request information and discover how we can help you
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Frequently asked questions about marketing automation
What does a marketing automation agency do?
It analyzes your funnel, designs the automated flows, sets up the platform, connects it to your CRM and measures the results to improve them. At Proment we also train your team so they can manage it.
What is marketing automation?
Marketing automation means creating automatic flows to manage contacts, send communications, segment audiences and trigger actions based on each user’s behaviour.
What is the difference between marketing automation and email marketing?
Email marketing focuses on campaigns and newsletters. Marketing automation reacts to each contact’s behaviour, scores it and connects it to sales, and it can use email as well as other channels, such as the chatbot.
Which platforms do you work with?
With Mautic, ActiveCampaign, Acumbamail and our own platform. We recommend the one that best fits your volume, your integrations and your team.
Mautic or ActiveCampaign: which one suits me?
Mautic is open source and can be installed on your own server, which gives you full control over your data. ActiveCampaign is a cloud solution that is quick to launch. We help you decide based on your case.
Where is Mautic installed?
On our server or yours, whichever you prefer. We take care of installation, updates and configuration.
What is lead scoring?
It is a points system that rates each lead by profile and activity. When a lead reaches the agreed score, the sales team gets an alert to contact them at the best moment.
Can it connect to my CRM or ERP?
Yes. We integrate it with Odoo, Dynamics 365 and other tools your company already uses, so marketing and sales work with the same data.
Can you migrate my contacts from another tool?
Yes. We migrate contacts, lists, segments and automations, and we review consent to comply with the GDPR.
Which marketing processes can be automated?
You can automate welcome messages, sales follow-ups, contact win-back, newsletters, lead segmentation, reminders, internal notifications, forms and actions based on user behaviour.
How do you measure results?
With regular reports and follow-up meetings: leads generated, scoring, opportunities passed to sales and conversions from each flow.
Do you only work in Barcelona?
No. We are based in Barcelona and work with businesses across Spain, in Spanish, Catalan and English.
Shall we talk about how to automate your marketing?
Ask via chat
Tell us what you want to automate and our assistant will guide you to the best options.
Talk to the team
We analyze your funnel and your tools, and suggest where to start.
Contact us
Tell us your goals and we will prepare a tailored marketing automation proposal.