CHATBOTS AND ASSISTANTS FOR THE WEB
AI web chatbot to support and win customers around the clock
An AI web chatbot answers your visitors instantly, using your company’s real information, and turns the queries you currently lose out of hours into leads. We build it to measure: we train it on your website and documentation, integrate it into your site and give you a dashboard to see what people are asking.
What is a web chatbot and how does it help your company?
An assistant that serves your visitors with your company’s real information
A web chatbot is a conversational assistant installed on your website, usually as a chat window, that answers visitors in natural language. Unlike button-based bots, an AI chatbot understands the question even when it is phrased differently and answers from the content you give it: your web pages, catalogs, service sheets or FAQs.
On a business website it solves three things: the questions that come up every day, guiding visitors to the service that fits them, and capturing their contact details when there is real interest.
And when it doesn’t know something, it hands over to a person instead of making up an answer.
Repetitive questions
Instantly answers the questions your team handles every day, even out of hours.
Visitor guidance
Guides each person to the service or page that fits them.
Lead capture
Collects visitor details when there is real interest and gets them ready for your sales team.
What our web chatbot does
Answers with your company's information
It is trained on your website, manuals, catalogs and FAQs, and you define how it should respond: the tone, what it can answer and what it should hand over. No generic answers from the internet: yours.
Qualifies the query and captures the lead
It detects what the visitor needs, asks the right questions and collects their details when it makes sense. Leads reach the dashboard with the full conversation, ready for your sales team to follow up.
Hands the conversation to a person when needed
You decide in advance what it does when it doesn't have the answer: hand over to a person, log the query to be answered later or take the visitor to the right page.
Speaks each visitor's language
It replies in the language the visitor writes in, in every language you need, with the same training and the same criteria.
Custom chatbot or SaaS tool: which is right for you
There are tools that let you add an AI chat to your website in an afternoon, and for some companies they are enough. The difference shows when the chatbot needs to truly know your business and connect to your systems.
| Standard SaaS tool | Custom web chatbot | |
|---|---|---|
| Setup | Quick, you configure it yourself | A project with analysis, training and testing |
| Training | Whatever the tool lets you upload | With your documentation and your answer criteria |
| Integration | Whatever connections the platform offers | With your CRM, your forms and your systems |
| Data | On the provider’s platform | You choose the model with us and know where the data is processed |
| Design and tone | Templates | Adapted to your brand and the way you talk |
| Evolution | Depends on the product | Fine-tuned with real usage from the dashboard |
If you only need to answer a handful of FAQs, a standard tool may be enough. If you want the chatbot to qualify customers, connect to your tools and sound like your company, a custom build pays off.
Integration with your website and tools
WordPress and other content management systems
It installs on WordPress and most content management systems without rebuilding your site. It adapts to your design and can appear across the whole site or only on the pages you choose.
CRM, forms and alerts for your sales team
The leads it captures can go into your CRM or reach the team by email. If you connect the assistant to your management systems, it can also look up real data, such as the status of an order or a request.
Management dashboard: what your visitors are asking
Everything that happens in the chatbot is logged in its dashboard: every conversation, the leads captured, the queries it couldn’t resolve and how usage evolves. It also includes reports with the main KPIs so you can see at a glance what the chatbot brings to your website.
From there you fine-tune the training, add content and correct answers. Unanswered questions are also a very valuable source of information: they show what’s missing from your website and which doubts hold visitors back before they get in touch.
Conversations
All of them, complete and searchable.
Leads captured
With the details collected and their conversation.
Unresolved queries
To see what's missing from your website.
KPI reports
To see at a glance what the chatbot delivers.
Privacy, GDPR and transparency with users
You decide the model and where the data lives
We choose the AI model case by case and explain the implications before you decide, including where conversations are processed and stored.
Compliant with the regulations
GDPR for the processing of personal data, and the EU AI Act, which requires users to be told they are talking to an artificial intelligence system.
How we work, from idea to live chatbot
Analysis
We review what your customers ask you today and what you want to achieve: fewer repetitive queries, more leads, or both.
Training
We load your content and define the tone, what it can answer, what it should hand over and what details it should ask for.
Integration and testing
We install it on your website with your design, connect it to your CRM or forms and test it with real questions.
Launch and improvement
We publish it and give you access to the dashboard. If you wish, we keep refining it with our optional ongoing training service.
Why do web chatbots matter for business?
Immediate assistance
It answers your visitors’ common questions instantly and offers useful information without always relying on the sales or support team.
More lead generation
It collects contact details, identifies needs and guides users towards the services that best fit them.
Better user experience
It guides visitors around the website, makes navigation easier and helps them find information, services or answers quickly.
Smarter website
It turns your site into an active channel for support, automation and lead generation, available to your customers 24 hours a day.
Extend your company’s capabilities with AI automation solutions that streamline processes, connect tools and improve operational efficiency.
Boost your processes with other web solutions
Web development
We design and build corporate websites focused on conversion, SEO visibility and a flawless user experience at every interaction.
Client portals and e-Commerce
We build ecommerce platforms and integrated client portals to drive sales, automate admin and offer a better user experience.
Integrations and plugins for the web
We develop advanced integrations to extend functionality, connect services and automate actions within your website.
Web maintenance
We take care of technical support, maintenance and continuous improvement so your website always runs securely, quickly and up to date.
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Frequently asked questions about web chatbots
What are chatbots and assistants for the web?
They are virtual assistants built into a website that help answer questions, guide visitors, recommend services and handle online support automatically.
What kind of questions can a web assistant answer?
It can answer common questions about services, products, opening hours, processes, indicative prices, forms, bookings, documentation or any relevant company information.
Can the chatbot capture contacts or leads?
Yes. The assistant can collect contact details, identify what the user needs, qualify opportunities and pass the query to the sales team or the right form.
What benefits does a chatbot bring to a website?
It improves user support, cuts repetitive queries, makes navigation easier, increases lead generation and turns the website into a more active, useful, available channel.
Does the assistant adapt to each company?
How long does it take to get a web chatbot up and running?
It depends on the project: on how much content needs to be prepared and the integrations you need. We set it out in the proposal, after the analysis.
Will the chatbot slow down my website?
No. The chat loads deferred, after the main content, so it doesn’t affect the speed your visitors experience.
What happens if the chatbot doesn't know the answer?
It’s defined in advance. It can admit it doesn’t have the answer and hand over to a person, log the query for someone to answer later or redirect to the relevant page. What it never does is make up an answer.
What does the cost of a web chatbot depend on?
Mainly three things: how much content needs to be prepared for training, which integrations you need (CRM, forms, internal systems) and the volume of conversations you expect. After the analysis we send you a fixed proposal.
Which AI model does it use and where is the data stored?
We choose the model case by case and explain the implications before you decide, including where conversations are processed and stored. It’s a decision made at the start of the project, not at the end.
Can the chatbot also work on WhatsApp, the intranet or a Moodle™ campus?
Yes. The same assistant can also serve customers on WhatsApp, in the client area or on the intranet, connected to your ERP or CRM: see our AI chatbots for business. If you need an assistant for learners on a virtual campus, we build it as a Moodle™ chatbot.
Tell us what you need to improve on your website or digital project and our assistant will guide you to the best web solutions.
We help you analyze your website, spot room for improvement and weigh up the solutions that best fit your company.
Tell us what your company needs and we will design a Web Solutions proposal adapted to your goals and ideas